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Your new website looks professional. Your logo is sharp. Your branding colors are everywhere. Your social media posts go out twice a week like clockwork. And your revenue hasn't moved. If that sentence landed a little too close to home, keep reading. The Procurement Problem Most organizations and entrepreneurs make the same mistake: they treat creative and marketing like shopping at Home Depot. You walk in, pick items off the shelf, check them off a list, and assume the house

The McCoy Group has announced a change in how it will handle holiday technology requests this season. Instead of carrying laptops, computers, CPO devices, or other tech inventory, the company is introducing TechWorks by The McCoy Group, a dedicated service for tech support, device guidance, secure setup, and device procurement. The update comes as the holiday season begins, a time when families, students, remote workers, and small organizations often look for reliable technol

A church can feel far removed from cybercrime until a fake email asks the treasurer to buy gift cards, a livestream account gets locked, or donor records disappear from a shared laptop. Churches are nonprofits with real digital risk. They hold giving records, staff files, prayer requests, children’s ministry information, building access details, and vendor payment data. Many also rely on volunteers, shared devices, online giving tools, live video, and cloud storage. That mix

Marketing often suffers from a fundamental misunderstanding in many executive suites. It is seen as a creative expense, something that decorates the brand but does not directly contribute to revenue. When campaigns fail to boost sales or growth, leadership tends to blame the creative elements—graphics, ad copy, or social media posts—without questioning the broader strategy. This marketing misconception leads to missed opportunities and undervalued potential. I want to share w